People and their relationships; with themselves, with each other, with their organisations; culture, strategy, motivational policies; and with your
organisation and its "things", also there are factors elsewhere; social trends, technology, competitior activity, and substitutes. Aside from this and perhaps most important of all there are
the client's objectives.
It could be "intelligence gathering", "analysis and interpretation", it may be a "Learning or Change event ". We prefer to use phrases such as "consumer markets" and "industrial markets". We think in terms of relationships between" industrial customers", "consumers" and "original producers".
We work with clients and their brands in many ways, principally but not exclusively at a strategic level, here are some of these:
Typically we work to close gaps concerning commercial, channel, or consumer insights. We build models, identify factors and co-factors, describe relationships between variables, always with an emphasis on human factors.
Our main concern is the "Cognitive Relationship between Customer/Consumer and the Product". That knowing, feeling, caring and urging abstraction so often overshadowing our thoughts, which we may more simply call the "the brand relationship".
Richard is a people person.... their economic behaviour and psychology have fascinated him for 3 decades.
PRODUCTS "READY TO GO"
For all brands -